Best Apps Market

A free Android app for discovering new apps and games, with filters and its own ranking. Fetch grew out of its Game Genome Project, which tagged each game with hundreds of traits so you could mix the traits you liked and find games to match. Both came from the same company, Fetch Mobile.

Best Apps Market helped Android users find apps and games in a store holding hundreds of thousands of them. As founding designer I redesigned the whole app for Material Design v1, then built it, writing all the front-end Android XML myself. It passed 10M+ lifetime installs by 2012. Its gaming following led to Fetch, which grew the character we created into a broader brand until Google Play's growth crowded the space.